James & Devon Sell are a husband-and-wife team of Bay Area natives who sell homes from the Novato hills to Noe Valley, and they know the difference between those two markets cold.
The Sell Group was founded by James Sell on a simple idea: most people only move a handful of times in their life, and they deserve an agent who treats each one like it matters. James partnered with his wife Devon, who spent her early career inside title and escrow at Old Republic, and the two now run listings and buyer representation across three counties.
They are Bay Area natives and current residents, which is the part that shows up in the work: hyper-local pricing, an enormous local network, and a straight answer about what a home will actually trade for. Single-family homes, townhomes, condos, TICs, fix & flips, investment property and 2–4 unit buildings.
Enthusiastic, meticulous, and honest about the numbers. That is the whole pitch.
You are not handed off to an assistant. James and Devon each own a side of the transaction, and both are in every deal.
Founder of The Sell Group, where passion, expertise and personalized service converge. James leads pricing strategy, marketing and negotiation, and works with buyers, sellers, investors and landlords across Marin, Sonoma and San Francisco.
Devon started in title and escrow as an account executive at Old Republic, learning the closing process in detail and building a network among the Bay Area's top agents before joining James. She runs listing prep, buyer strategy and the details that keep escrows calm.
A working record across the North Bay and the city, from ranch homes, Victorians, hillside contemporaries and multi-unit buildings.
A selection of recent transactions. Full sale history and references available on request.
Most agents pick a side of the Golden Gate. The Sell Group works both, which matters when your buyer is leaving the city or your seller is heading north for space.
Home base. James and Devon live and work here, and the majority of their closings sit inside the 101 corridor, from Novato ranch homes to Kentfield estates. They know which streets flood, which schools drive premiums and which listings will trade before they hit the MLS.
Single-family homes, condos, TICs and 2–4 unit buildings across the city, including a $5.55M two-unit sale on 7th Avenue. City product needs a different playbook than the North Bay, and they run both.
Where Marin buyers go for land and value. Multi-unit and investment product included. A nine-bedroom, $2.17M building on Wilson Street in Petaluma is one of theirs.
We tour the home, note what buyers will price against, and leave with a punch list sorted by return on spend, not a wish list.
Comparable sales, live competing inventory and days-on-market for your micro-market, written down, with a net-proceeds sheet at three price points.
Trades, staging, photo and video scheduled around your life. Devon runs the calendar so you are not chasing contractors.
Every offer compared side by side on price, terms and risk of falling out. Then escrow handled by someone who used to work inside it.
Get an instant range based on recent county sale prices per square foot, then James and Devon follow up with a real, walked-the-property opinion of value.
Why the range is wide. An algorithm cannot see your kitchen, your view, your street noise or the fact that the house next door sold to an all-cash buyer in nine days. Treat this as the starting bracket – the walkthrough is where the number gets real.
No card, no spam, no drip campaign. One follow-up call or text, and then we leave you alone unless you ask.
Estimate only, generated from public county price-per-square-foot ranges. Not an appraisal and not a listing recommendation.
Both. James and Devon are a married team and split the work by strength. James runs pricing strategy, negotiation and the listing side; Devon runs prep, escrow and the details, drawing on her background as a title and escrow account executive at Old Republic. You get two agents for one commission.
Single-family homes, townhomes, condos, TICs, fix & flips, investment property and 2–4 unit buildings, across Marin, Sonoma and San Francisco County.
With comparable sales, current competing inventory and days-on-market trends for that specific micro-market, then a written recommendation and a net-proceeds sheet so you can see what actually lands in your pocket at each price.
Nothing. A walkthrough and a written pricing opinion are free, whether you list this month or in two years.
Typical prep-to-live is two to four weeks depending on the work required. If speed matters more than top dollar, they will tell you which prep items to skip and what it costs you.
Buying, selling, or just curious what the market is doing on your street, there is no pressure and no cost to a first conversation.